HITA Welcomes High Rise Beverage Co™ as their newest Industry Leader Member!

Phoenix, AZ – March 19th – The Hemp Industry Trade Association (HITA) is proud to announce that High Rise, a leading innovator in THC-infused beverages, has joined HITA as an Industry Leading member. As Arizona's premier advocate for the hemp industry, HITA continues to align with top-tier brands shaping the future of hemp-derived products, and High Rise represents the pinnacle of innovation in the fast-growing hemp beverage sector.

High Rise has quickly established itself as a standout brand, offering consumers a sophisticated and refreshing way to experience hemp-derived THC. With a commitment to quality, compliance, consumer education, and safety, High Rise is revolutionizing the beverage space by bringing a new level of accessibility and enjoyment to THC-infused drinks.

“We are thrilled to welcome High Rise to Arizona and to have them as part of the HITA family,” said Sully Sullivan, Executive Director of HITA. “Their expertise, vision, and commitment to excellence align perfectly with our mission to protect and grow Arizona’s hemp industry. As we continue advocating for fair regulations and fostering a thriving marketplace, having innovative leaders like High Rise onboard strengthens our collective efforts.”

As an Industry Leading member, High Rise will play a key role in supporting HITA’s mission to educate lawmakers, businesses, and consumers on the benefits of hemp-derived products. The brand will also actively engage in industry discussions, advocacy efforts, and networking opportunities that help drive the responsible growth of Arizona’s hemp and cannabis beverage market.

At High Rise, we’re dedicated to creating beverages that enhance life’s best moments,” said Matt Skinner, Founder of High Rise. “Joining HITA in Arizona aligns perfectly with our commitment to innovation, education, and uplifting consumer experiences. We’re excited to help drive the responsible growth of hemp-derived beverages statewide.

HITA remains dedicated to providing a unified voice for hemp businesses across Arizona, ensuring that the industry continues to expand responsibly and sustainably. With the addition of High Rise, the association further solidifies its role as a leader in advancing innovation and industry standards for hemp-derived THC beverages.

For more information on HITA and its initiatives, visit www.hita-az.org. To learn more about High Rise and their cutting-edge THC beverages, visit www.highrisebev.com